The Next Play

A weekly field guide for navigating work, business, AI, and opportunity in a rapidly changing economy. Free, every Wednesday.

Featured

Everyone Is About to Have a Gatekeeper

Sep 30, 2026

Speed to lead won the last decade. The next customer has a secretary.

How to Start Using AI at Work (Without a Tool Hunt)

Sep 23, 2026

Most people won't be replaced next month. They'll just end up a year of reps behind. A simple way to start, plus two tests for business owners.

Good Resumes Are Getting Thrown Out by Accident

Sep 16, 2026

Recruiters are drowning, so they're screening on a shortcut. Here's what it costs both sides.

Latest

Everyone Is About to Have a Gatekeeper

Sep 30, 2026

Speed to lead won the last decade. The next customer has a secretary.

How to Start Using AI at Work (Without a Tool Hunt)

Sep 23, 2026

Most people won't be replaced next month. They'll just end up a year of reps behind. A simple way to start, plus two tests for business owners.

Good Resumes Are Getting Thrown Out by Accident

Sep 16, 2026

Recruiters are drowning, so they're screening on a shortcut. Here's what it costs both sides.

Free Agency

Sep 11, 2026

What happens when a 20-year marketing operator hits the open market.

Hey! I'm Nick 👋

I've spent 20+ years in marketing, advertising, CRM, and paid media, from running my own agency to leading marketing technology for hundreds of loan officers. Now I'm figuring out my own next play, building in public, and sharing what I learn along the way. The wins, the misses, and what actually works.

See What I’m Building